A COE contemplating strategy, by Midjourney
A COE contemplating strategy, by Midjourney

One key aspect of a COE's work is understanding the difference between strategy and tactics, and how they work together to drive success.

At a high level, strategy refers to the approach or method taken to achieve a particular goal. It's the big picture view of how to reach the objective, and it's usually focused on the long-term success of the business or project. Tactics, on the other hand, are the specific actions or steps taken to execute the strategy. They're the hands-on, day-to-day tasks that are needed to put the method into practice.

For example, a COE may be responsible for developing a long-term marketing strategy to increase brand awareness and drive sales. To execute this strategy, the COE may then decide on specific tactics such as creating social media campaigns, running email marketing campaigns, or developing partnerships with other businesses.

It's important for the COE to have a clear understanding of both strategy and tactics, as they are closely linked and need to work together in order to achieve success. The COE needs to be able to think both long-term and short-term, and to be able to effectively plan and execute the necessary tactics to support the overall strategy.

One of the key challenges for a COE is balancing the need to focus on long-term strategy with the need to execute short-term tactics. It's easy to get caught up in the day-to-day tasks and lose sight of the bigger picture, but it's important for the COE to regularly step back and assess the overall strategy to ensure that the tactics being executed are aligned with the long-term goals.

Effective strategy and tactics also require strong communication and collaboration. The COE needs to be able to clearly communicate the overall strategy to the team and ensure that everyone is working towards the same goals. They also need to be able to effectively collaborate with other team members to develop and execute the necessary tactics.

In summary, the work of a Chief of Everything (COE) requires a strong understanding of both strategy and tactics, and the ability to balance the two in order to drive long-term success. By effectively planning and executing tactics that support the overall strategy, the COE can effectively lead their team and drive results.